From $6 subs to the most sought-after ingredients on the planet—Matty Matheson eats it all, with friends new and old in the VICELAND series, Dead Set on Life.

In this show package and the supporting marketing material we played heavily into showcasing the Matty character and selling the show based on his personality. Matty always makes this easier than you'd expect. Choosing which picture and which shot was the hardest part. They were all good!

Norman Wong