The show package and digital/out-of-home/experiential marketing for the 360/VR film on a unique conservation project in Brazil that aims to save the Pantanal jaguar, and an ecosystem that's been shaped by its presence.
Imagine sharing your backyard with a large, carnivorous predator. In the Pantanal, a remote, rural region of Brazil that happens to have one of the highest densities of wild jaguars in the world, a lot of local ranchers find themselves in this sort of situation. Jaguars prey on their cattle, and ranchers kill jaguars to defend their herds and their way of life.
The Pantanal, a vast tropical wetland in Brazil, is home to one of the highest densities of wild jaguars in the world. Cattle ranchers have made their home here for generations. Jaguars prey on ranchers' cattle, and ranchers kill jaguars to protect their herds. Today jaguars are considered near threatened, and are thought to occupy only about 50 percent of their historic range.