Nature's first green is gold,

Her hardest hue to hold.

Her early leaf's a flower;

But only so an hour.

Then leaf subsides to leaf.

So Eden sank to grief,

So dawn goes down to day,

Nothing gold can stay.


In this poem, Robert Frost explains that nothing, especially that which is perfect and beautiful, can last forever. On the surface, it seems that the theme of this poem is a bleak one, however the most important message STAY GOLD took from this poem is that once you recognize how fleeting and precious certain moments are, you will appreciate them even more. Through this outlook we've fueled the motivation that our community thrives on; Live life to the fullest, however you choose to live it.

Here’s some further brand development and implementation. Wheat-pasting the new space with guidance and motivation.