The brand new companion and guidance app, designed to help people navigating their journey into enlightenment and enhancement through the use of microdosing.
Named after the iconic space age ‘mission control’, we set the brand strategy as being ‘Hero’s Companion’ and a guide for those embarking on this internal and eternal voyage.
Branding was created to transmit ENLIGHTENMENT, REASSURANCE & TRUST.
Playing with a central theme of REFRAMING. The Houston brand communicates by reframing perception and being the brand that challenges you to look at your world with a different set of eyes.
Creating visual parrallels between objects
MACRO becomes MICRO
ORGANIC becomes INANIMATE
COLOURS move from MONOCHROMATIC to RICH & WELCOMING
The Brand provides movement and transfiguration from one state to the next.
This is reflected in the numerous and ultimately flexibly use of imagery, colour gradients, typography and animation.
Houston is the Guide & Hero’s Companion that moves with you into bold new realms of personal development.
EXPLORERS OF THE LIGHT