Broadly
Broadly is a website and digital video channel devoted to representing the multiplicity of women's experiences. Through original reporting and documentary film, Broadly provides a sustained focus on the issues that matter most to women. As one YouTube commenter succinctly put it: "So basicly Vice but excluding anything of relevance that includes men."
In this campaign we tried to focus on everything that traditional fashion or glamour shoots wouldn't. We shot off set, the subject from behind, feet and hands. We shot the moments between poses in order to capture character and authenticity.
Creating accessibility through a relatively candid approach was key to the campaign’s success.
Broadly is a website and digital video channel devoted to representing the multiplicity of women's experiences. Through original reporting and documentary film, Broadly provides a sustained focus on the issues that matter most to women. As one YouTube commenter succinctly put it: "So basicly Vice but excluding anything of relevance that includes men."
In this campaign we tried to focus on everything that traditional fashion or glamour shoots wouldn't. We shot off set, the subject from behind, feet and hands. We shot the moments between poses in order to capture character and authenticity.
Creating accessibility through a relatively candid approach was key to the campaign’s success.