Broadly
Broadly is a website and digital video channel devoted to representing the multiplicity of women's experiences. Through original reporting and documentary film, Broadly provides a sustained focus on the issues that matter most to women. As one YouTube commenter succinctly put it: "So basicly Vice but excluding anything of relevance that includes men."
In this campaign I tried to focus on everything that traditional fashion or glamour shoots wouldn't. I shot off set, the subject from behind, feet and hands. I shot the moments between poses in order to capture character and authenticity.
Creating accessibility through a relatively candid approach was key to the campaign’s success.
Broadly is a website and digital video channel devoted to representing the multiplicity of women's experiences. Through original reporting and documentary film, Broadly provides a sustained focus on the issues that matter most to women. As one YouTube commenter succinctly put it: "So basicly Vice but excluding anything of relevance that includes men."
In this campaign I tried to focus on everything that traditional fashion or glamour shoots wouldn't. I shot off set, the subject from behind, feet and hands. I shot the moments between poses in order to capture character and authenticity.
Creating accessibility through a relatively candid approach was key to the campaign’s success.