BRUT
Brand identity for a natural wine business
Brut shares the wines sommeliers actually drink after work: small producers, native grapes, interesting places, and none of it available at the LCBO. Events, consulting, a bottle shop and curated monthly packs, all sustainable, organic, biodynamic and natural.
I designed the brand identity: logo, type, colour, labels and the system that carries it from bottle to event poster.
Brand identity for a natural wine business
Brut shares the wines sommeliers actually drink after work: small producers, native grapes, interesting places, and none of it available at the LCBO. Events, consulting, a bottle shop and curated monthly packs, all sustainable, organic, biodynamic and natural.
I designed the brand identity: logo, type, colour, labels and the system that carries it from bottle to event poster.
The brand had to feel like sourdough bread and unpasteurized cheese: slow food, real makers, nothing precious. Confident type, honest materials and room for the wine to be the point.
Client: Brut. Brand identity by Joel Tellier.
Client: Brut. Brand identity by Joel Tellier.