BUSINESS OF STRENGTH
Brand for gym owner education
Business of Strength teaches gym owners how to run better gyms. The brand had to carry real authority, and still look good on a hoodie.
Navy holds, gold rewards. A serif that has read the books, a gear lockup as the signature, and a flexible crest kit called The Gold Standard that breaks into pieces so every event and retreat gets its own badge.
Brand for gym owner education
Business of Strength teaches gym owners how to run better gyms. The brand had to carry real authority, and still look good on a hoodie.
Navy holds, gold rewards. A serif that has read the books, a gear lockup as the signature, and a flexible crest kit called The Gold Standard that breaks into pieces so every event and retreat gets its own badge.
Same bones as its sister brand, Varsity House, different suit. Brush type and stickers keep it loose where it should be, and the rules keep the two brands from ever stepping on each other.
Client: Business of Strength. Creative direction and design by Joel Tellier.
Client: Business of Strength. Creative direction and design by Joel Tellier.