COMPLETEIQ
Brand identity for an AI claims product
Insurance software usually looks like insurance software. CompleteIQ needed to look like what the AI actually does: fast, clear and a little bit alive.
As creative director I built the full brand package, from the logo and a purple gradient system to business cards, a sales deck and a hype teaser cut from molten lava footage, because a launch should feel like an event.
Brand identity for an AI claims product
Insurance software usually looks like insurance software. CompleteIQ needed to look like what the AI actually does: fast, clear and a little bit alive.
As creative director I built the full brand package, from the logo and a purple gradient system to business cards, a sales deck and a hype teaser cut from molten lava footage, because a launch should feel like an event.
The system is built to travel. The same mark shows up on posters, devices, cards and decks, and it is always obvious it is the same company.
Client: CompleteIQ. Creative direction and brand identity by Joel Tellier.
Client: CompleteIQ. Creative direction and brand identity by Joel Tellier.