DEAD SET ON LIFE
Show package and marketing for Matty Matheson's VICELAND series
Dead Set on Life is a culinary travel show hosted by Matty Matheson, eating everything from six dollar subs to the most sought after ingredients on the planet with friends new and old.
I designed the show package and the supporting marketing: opening, title treatment, episodic graphics, key art and social.
Show package and marketing for Matty Matheson's VICELAND series
Dead Set on Life is a culinary travel show hosted by Matty Matheson, eating everything from six dollar subs to the most sought after ingredients on the planet with friends new and old.
I designed the show package and the supporting marketing: opening, title treatment, episodic graphics, key art and social.
The strategy was simple: sell the show on Matty. The package leans entirely into his personality and the photography, which made the hardest part of the job choosing which frame to use. They were all good.
Client: VICE. Design and creative direction by Joel Tellier.
With: Norman Wong, Ben Ruby, Ralph Damman.
Client: VICE. Design and creative direction by Joel Tellier.
With: Norman Wong, Ben Ruby, Ralph Damman.