EASTWARD
Event branding for an exclusive Lotto Max concert
Eastward by Lotto Max was an invitation only concert at the Cunard Centre in Halifax, headlined by Grammy winner Ashanti. Lotto Max gave customers and music lovers a chance to win their way in.
I designed the event identity and the campaign that promoted it: logo, key art, digital and the on site experience.
Event branding for an exclusive Lotto Max concert
Eastward by Lotto Max was an invitation only concert at the Cunard Centre in Halifax, headlined by Grammy winner Ashanti. Lotto Max gave customers and music lovers a chance to win their way in.
I designed the event identity and the campaign that promoted it: logo, key art, digital and the on site experience.
An East Coast night with a big headline act. The identity leaned into the direction in the name, with type and colour built to feel like a destination rather than a contest.
Client: Atlantic Lottery, Lotto Max. Branding and creative direction by Joel Tellier.
Client: Atlantic Lottery, Lotto Max. Branding and creative direction by Joel Tellier.