FUBAR
Marketing campaign for FUBAR: Age of Computer on VICELAND
Fleeing the Fort McMurray wildfires, Terry and Dean land in a cousin's illegal basement suite in Calgary, where Terry discovers high speed internet and Dean sets out to record his concept album 3069.
Bringing Terry and the Deaner into the VICE ecosystem was the job. I led the marketing campaign for the series: a logo redesign, a shoot in VICELAND's white void, and the social content pulled from it.
Marketing campaign for FUBAR: Age of Computer on VICELAND
Fleeing the Fort McMurray wildfires, Terry and Dean land in a cousin's illegal basement suite in Calgary, where Terry discovers high speed internet and Dean sets out to record his concept album 3069.
Bringing Terry and the Deaner into the VICE ecosystem was the job. I led the marketing campaign for the series: a logo redesign, a shoot in VICELAND's white void, and the social content pulled from it.
Two guys shotgunning beers in a white room, saying things nobody should say on camera. The campaign let the characters do the talking and kept the design out of their way.
Client: VICE. Creative direction and design by Joel Tellier.
Client: VICE. Creative direction and design by Joel Tellier.