GO NORTH
GO NORTH is an exclusive technology summit where the brightest minds of Canada's tech ecosystem come together.
We were given this brief by Google: Distill the identity of Canadian tech into a single mark and aesthetic that encompasses this:
Bringing together Canadians at home and abroad under a common banner as new frontiersman. Brave entrepreneurs pushing the limits of the possible, and united in the singular pursuit of discovery. Charting a course for the unwritten tomorrow. Drawing from our history to achieve a greater future. Bold - passionate - innovative - resourceful - driven - aggressive. Give the Canadian startup/innovation community a branding identity that they can be proud of.
GO NORTH is an exclusive technology summit where the brightest minds of Canada's tech ecosystem come together.
We were given this brief by Google: Distill the identity of Canadian tech into a single mark and aesthetic that encompasses this:
Bringing together Canadians at home and abroad under a common banner as new frontiersman. Brave entrepreneurs pushing the limits of the possible, and united in the singular pursuit of discovery. Charting a course for the unwritten tomorrow. Drawing from our history to achieve a greater future. Bold - passionate - innovative - resourceful - driven - aggressive. Give the Canadian startup/innovation community a branding identity that they can be proud of.
We decided to use a topographical map as the main feature of the identity. A topographical map represents exploration and discovery but also elevation and ascension. A topographical map is symbolically historical but aesthetically modern. We loved this project as it allowed re-envision what it means to be Canadian in the tech industry. Underline Studio then took these assets and made it into a beautiful large format book to go along with the event.
︎︎︎Google GO NORTH Site
︎︎︎Google GO NORTH Site