GO NORTH
Brand identity for Google Canada's technology summit
Go North is Google Canada's invitation only technology summit, where the brightest minds of the Canadian tech ecosystem come together. Google's brief: distill Canadian tech into a single mark and aesthetic. Bold, passionate, resourceful, united in the pursuit of discovery.
I created the identity: the mark, the typographic system, the motion language and the event collateral, from invitations and signage to the countdown that opened the day.
Brand identity for Google Canada's technology summit
Go North is Google Canada's invitation only technology summit, where the brightest minds of the Canadian tech ecosystem come together. Google's brief: distill Canadian tech into a single mark and aesthetic. Bold, passionate, resourceful, united in the pursuit of discovery.
I created the identity: the mark, the typographic system, the motion language and the event collateral, from invitations and signage to the countdown that opened the day.
The identity is built on the topographic map. It stands for exploration and discovery, elevation and ascension, and it reads as historical in symbol and modern in execution. Underline Studio later turned the assets into a large format book for the event.
Client: Google Canada. Brand identity, creative direction and motion design by Joel Tellier.
︎︎︎Google GO NORTH Site
Client: Google Canada. Brand identity, creative direction and motion design by Joel Tellier.
︎︎︎Google GO NORTH Site