HOUSTON
Brand strategy and identity for a microdosing companion app
Houston is a companion and guidance app for people exploring microdosing as a path to enlightenment and enhancement. Named after the space age mission control, the brand strategy I set was Hero's Companion: a guide for an internal and eternal voyage.
I led brand strategy, identity and the motion language, built to transmit enlightenment, reassurance and trust.
Brand strategy and identity for a microdosing companion app
Houston is a companion and guidance app for people exploring microdosing as a path to enlightenment and enhancement. Named after the space age mission control, the brand strategy I set was Hero's Companion: a guide for an internal and eternal voyage.
I led brand strategy, identity and the motion language, built to transmit enlightenment, reassurance and trust.
The central theme is reframing. Macro becomes micro, organic becomes inanimate, monochrome becomes rich and welcoming. The brand moves from one state to the next, which is why the imagery, gradients, typography and animation are built to transform. Purpose built for seekers, searchers and explorers of the light.
Client: Houston. Brand strategy, identity and motion design by Joel Tellier.
Client: Houston. Brand strategy, identity and motion design by Joel Tellier.