LIVING WITH JAGUARS
Show package and campaign for a 360 VR documentary
Living With Jaguars is a 360 VR film about a conservation project in Brazil's Pantanal, a remote wetland with one of the highest densities of wild jaguars in the world. Jaguars prey on cattle, ranchers kill jaguars, and the film sits in the middle of that conflict.
I designed the show package and the digital, out of home and experiential campaign that launched it, across branding, print and motion.
Show package and campaign for a 360 VR documentary
Living With Jaguars is a 360 VR film about a conservation project in Brazil's Pantanal, a remote wetland with one of the highest densities of wild jaguars in the world. Jaguars prey on cattle, ranchers kill jaguars, and the film sits in the middle of that conflict.
I designed the show package and the digital, out of home and experiential campaign that launched it, across branding, print and motion.
The visual language had to work in a headset and on a billboard. The jaguar's pattern became the system: a texture that could hold type at any scale and still feel like the animal.
Client: VICE. Creative direction, branding and motion design by Joel Tellier.
Client: VICE. Creative direction, branding and motion design by Joel Tellier.