MUNCHIES
Brand and show packaging for VICE's food channel
MUNCHIES is VICE's food channel, launched in 2014 to cover the global culinary experience from a youth driven perspective: chefs and home cooks, front and back of house, food politics and the culture that grows around all of it.
I led design across the channel's video packaging: show opens, lower thirds, end cards and the templates the editorial team used to keep hundreds of pieces of content looking like one brand.
Brand and show packaging for VICE's food channel
MUNCHIES is VICE's food channel, launched in 2014 to cover the global culinary experience from a youth driven perspective: chefs and home cooks, front and back of house, food politics and the culture that grows around all of it.
I led design across the channel's video packaging: show opens, lower thirds, end cards and the templates the editorial team used to keep hundreds of pieces of content looking like one brand.
The system had to flex from a street food doc to a fine dining how-to without losing the MUNCHIES voice. Bold type, warm colour and a frame that always leaves room for the food.
Client: VICE. Design and creative direction by Joel Tellier.
Client: VICE. Design and creative direction by Joel Tellier.