PERMANENT COLLECTION
Key art and show package for VICE's art talk show
Permanent Collection was VICE's art talk show, built with photographer Maya Fuhr and the Levett Brothers. Fuhr's work is optimistic, cheeky and drenched in light, and the show needed packaging that could match it without explaining the joke.
I art directed the key art and designed the show package: title treatment, type system and the promo set that carried it across VICELAND and social.
Key art and show package for VICE's art talk show
Permanent Collection was VICE's art talk show, built with photographer Maya Fuhr and the Levett Brothers. Fuhr's work is optimistic, cheeky and drenched in light, and the show needed packaging that could match it without explaining the joke.
I art directed the key art and designed the show package: title treatment, type system and the promo set that carried it across VICELAND and social.
The approach was to let the photography lead. Mundane objects in loud colour, a frame that stays out of the way, and typography with just enough edge to confuse the right viewers.
Client: VICE. Art direction and design by Joel Tellier.
Client: VICE. Art direction and design by Joel Tellier.