PUSH ATHLETE
Brand identity for a direct to consumer training product
As creative director at PUSH Technologies I was tasked with branding PUSH Athlete, the company's first direct to consumer product. Unlike the Pro product, athletes would use it without a strength coach on site, so the brand had to coach as well as sell.
I led the identity, the launch campaign and the app's visual language.
Brand identity for a direct to consumer training product
As creative director at PUSH Technologies I was tasked with branding PUSH Athlete, the company's first direct to consumer product. Unlike the Pro product, athletes would use it without a strength coach on site, so the brand had to coach as well as sell.
I led the identity, the launch campaign and the app's visual language.
The system is built on the four elements of athleticism, strength, power, speed and endurance, and on the PUSH Band's rep by rep guidance using velocity based training. Data heavy on the inside, simple and confident on the outside.
Client: PUSH Technologies. Creative direction and brand identity by Joel Tellier.
With: Patrick Leung, Dhani Oks, Tyler Hughes.
Client: PUSH Technologies. Creative direction and brand identity by Joel Tellier.
With: Patrick Leung, Dhani Oks, Tyler Hughes.