SITCOM
CNN Original Series: History of the Sitcom
Seventy years of sitcoms is too much for one look. CNN needed a title sequence that could cover vaudeville and Seinfeld without picking a side.
So I didn't pick one. I built a logo that shape-shifts into the visual language of the shows themselves: the I Love Lucy heart, Happy Days neon, the Friends dots. Then I animated the main title and bumpers around it and designed the graphics for all eight episodes.
CNN Original Series: History of the Sitcom
Seventy years of sitcoms is too much for one look. CNN needed a title sequence that could cover vaudeville and Seinfeld without picking a side.
So I didn't pick one. I built a logo that shape-shifts into the visual language of the shows themselves: the I Love Lucy heart, Happy Days neon, the Friends dots. Then I animated the main title and bumpers around it and designed the graphics for all eight episodes.
Each version had to read as the original show at a glance and still say History of the Sitcom.
Produced with Cream Productions for CNN Original Series, 2021. Design and motion by Multi-Studio.
Produced with Cream Productions for CNN Original Series, 2021. Design and motion by Multi-Studio.