SHAW
TV education and retail experiences
Explaining a new TV experience to someone standing in a store is hard. Explaining it on the couch at home is harder. Shaw needed both to feel obvious.
As creative director I shaped the TV education experience, so customers could learn the product on the screen they would actually use, and the motion for the retail demo wall, where a few seconds decide whether anyone stops.
TV education and retail experiences
Explaining a new TV experience to someone standing in a store is hard. Explaining it on the couch at home is harder. Shaw needed both to feel obvious.
As creative director I shaped the TV education experience, so customers could learn the product on the screen they would actually use, and the motion for the retail demo wall, where a few seconds decide whether anyone stops.
Streaming apps, a remote and a screen full of options. Clear hierarchy and a little glow did the rest.
Client: Shaw. Creative direction by Joel Tellier.
Client: Shaw. Creative direction by Joel Tellier.