SHOP VICE
Promo campaign for VICE's online store
Shop Vice sold merch, books and oddities to people who already lived inside the brand. The promo had to feel like VICE first and a store second.
I led creative direction and design on the campaign: key art, product-led motion pieces and the social cutdowns that pushed drops across VICE's channels.
Promo campaign for VICE's online store
Shop Vice sold merch, books and oddities to people who already lived inside the brand. The promo had to feel like VICE first and a store second.
I led creative direction and design on the campaign: key art, product-led motion pieces and the social cutdowns that pushed drops across VICE's channels.
Loud type, flat colour and products shot like they mattered. The system stretched from site banners to Instagram stories without losing the attitude.
Client: VICE. Creative direction and design by Joel Tellier.
Client: VICE. Creative direction and design by Joel Tellier.