SIRIUSXM
Creative direction across the whole brand, from Times Square to the podcast feed
On New Year's Eve the SiriusXM logo took over the Times Square screens. I animated it: a starburst drawn in fireworks, bursting across the billboards and the wraparound as the countdown hit zero.
That was one night. The rest of the job was everything a brand with hundreds of channels needs, and I was the creative director on it: channel and show branding, event creative, podcast art, digital and print, video and animation. Heavy metal, country, reggae, Gen Z politics, all on one platform and all needing to look like themselves.
Creative direction across the whole brand, from Times Square to the podcast feed
On New Year's Eve the SiriusXM logo took over the Times Square screens. I animated it: a starburst drawn in fireworks, bursting across the billboards and the wraparound as the countdown hit zero.
That was one night. The rest of the job was everything a brand with hundreds of channels needs, and I was the creative director on it: channel and show branding, event creative, podcast art, digital and print, video and animation. Heavy metal, country, reggae, Gen Z politics, all on one platform and all needing to look like themselves.
Headbangers Happy Hour on Octane got a logo built to be treated a dozen ways: flames, neon, shattered glass, stamped red. A Pop Evil live set, a Chris Stapleton show at the Fillmore, a Tuff Gong Radio guest spot and Young American with Dylan Douglas each got their own look, then every piece was cut to the sizes the platform needed: square, banner, story, in-app and out of home.
Fast turnaround, tight brand rules, a lot of rooms to walk into. Make it loud, make it clear, make it fit the box.
Client: SiriusXM. Creative direction, design and animation by Joel Tellier.
Fast turnaround, tight brand rules, a lot of rooms to walk into. Make it loud, make it clear, make it fit the box.
Client: SiriusXM. Creative direction, design and animation by Joel Tellier.