STAY GOLD
Website, brand book tools and lifecycle emails
Stay Gold needed a website that sounds like the gym: loud, plain and a little stubborn. I designed the whole thing, from the home page and class pages to a pricing page where a slider does the maths so nobody has to argue about it. Then I built the Brand Book, with tools that let the team make posts, flyers and tees without calling me. The lifecycle emails run on the same system, so a member sees one voice from the first click to day 320.
Website, brand book tools and lifecycle emails
Stay Gold needed a website that sounds like the gym: loud, plain and a little stubborn. I designed the whole thing, from the home page and class pages to a pricing page where a slider does the maths so nobody has to argue about it. Then I built the Brand Book, with tools that let the team make posts, flyers and tees without calling me. The lifecycle emails run on the same system, so a member sees one voice from the first click to day 320.
Home, Classes, Pricing and Train. A brand book with a post builder, poster studio and tee designer. Two lifecycle emails: the Full Send early bird and the assessment booking.
My own gym. Founder, creative direction, UI design and build by Joel Tellier.
My own gym. Founder, creative direction, UI design and build by Joel Tellier.