TONIC
Channel branding for Health by VICE
TONIC is Health by VICE, a channel covering wellness, science and the big picture health issues that shape how people live. The brief was to tell human stories from the leading edge of research and give people a roadmap to living healthier.
I designed the channel identity and the packaging system for its video content.
Channel branding for Health by VICE
TONIC is Health by VICE, a channel covering wellness, science and the big picture health issues that shape how people live. The brief was to tell human stories from the leading edge of research and give people a roadmap to living healthier.
I designed the channel identity and the packaging system for its video content.
Clean, clinical and still unmistakably VICE. The system uses restraint as its signature, so the stories can carry the weight.
Client: VICE. Design and creative direction by Joel Tellier.
Client: VICE. Design and creative direction by Joel Tellier.