TIMELESS TENNIS
Logo and brand system
Tennis is old, and its best moments feel older. This brand needed a mark that could sit next to Wimbledon history without looking like a costume.
The final mark does two jobs at once. It is a ball and a court, with the name closing the circle. Gotham won the type argument after some Wimbledon research.
Logo and brand system
Tennis is old, and its best moments feel older. This brand needed a mark that could sit next to Wimbledon history without looking like a costume.
The final mark does two jobs at once. It is a ball and a court, with the name closing the circle. Gotham won the type argument after some Wimbledon research.
One drawing, many moods. Lime and purple for the loud version, black and white for the quiet one, and a colour that can change by tournament or season without losing the shape.
Client: Timeless Tennis. Design by Joel Tellier.
Client: Timeless Tennis. Design by Joel Tellier.