TWEED
Rebrand for Canada's leading cannabis brand
Tweed is Canada's best known cannabis brand, and it was preparing to launch into the US market as a grower and as bricks and mortar retail. The original identity had done its job. The next chapter needed something more engaging, more elevated and younger.
As creative director at Canopy Growth I led the rebrand: logo and wordmark, colour and type, packaging architecture and the retail system.
Rebrand for Canada's leading cannabis brand
Tweed is Canada's best known cannabis brand, and it was preparing to launch into the US market as a grower and as bricks and mortar retail. The original identity had done its job. The next chapter needed something more engaging, more elevated and younger.
As creative director at Canopy Growth I led the rebrand: logo and wordmark, colour and type, packaging architecture and the retail system.
Fun, simple and consistent. The new brand speaks to the everyday cannabis user who wants consistently good bud that is easy to choose, easy to understand and easy on the wallet, and it gives Tweed room to express flavour, strain and effect with real nuance.
Client: Canopy Growth. Creative direction by Joel Tellier.
With: Brett Ramsay, Ellen Micallef, Jen Dunaj, Jared Barter.
Client: Canopy Growth. Creative direction by Joel Tellier.
With: Brett Ramsay, Ellen Micallef, Jen Dunaj, Jared Barter.