VICELAND
Guerilla marketing assets for the channel
VICELAND needed a steady supply of marketing assets that felt like the channel: authentic, funny, of the moment. The budget and the timelines ruled out anything precious.
I developed alternative, practical and guerilla approaches to producing promo: projections, street level stunts, quick turn video and social pieces made with whatever was in the room.
Guerilla marketing assets for the channel
VICELAND needed a steady supply of marketing assets that felt like the channel: authentic, funny, of the moment. The budget and the timelines ruled out anything precious.
I developed alternative, practical and guerilla approaches to producing promo: projections, street level stunts, quick turn video and social pieces made with whatever was in the room.
The rule was that the work had to feel like it came from inside the channel, not from a marketing department. Rough edges were a feature.
Client: VICE. Creative direction and design by Joel Tellier.
Client: VICE. Creative direction and design by Joel Tellier.