VAN DER POP
Room To Grow, a cannabis education hub for women
Van der Pop is a female focused cannabis brand built on education, empowerment and community, giving women platforms to explore cannabinoids for self care without the stigma. With VICE and Broadly, the brand created Room To Grow, a hub of educational cannabis content for women.
I art directed and designed the hub and its three sections: Open Session, a Q and A series with host Ali Weiss; Glossary of Green, an interactive cannabis glossary; and High Femme, profiles of women navigating the industry.
Room To Grow, a cannabis education hub for women
Van der Pop is a female focused cannabis brand built on education, empowerment and community, giving women platforms to explore cannabinoids for self care without the stigma. With VICE and Broadly, the brand created Room To Grow, a hub of educational cannabis content for women.
I art directed and designed the hub and its three sections: Open Session, a Q and A series with host Ali Weiss; Glossary of Green, an interactive cannabis glossary; and High Femme, profiles of women navigating the industry.
Warm, considered and nothing like a head shop. The design had to make a stigmatized subject feel as everyday as a wellness brand.
Client: Van der Pop with VICE and Broadly. Art direction and design by Joel Tellier.
With: Victoria Pandeirada.
Room To Grow
Open Session
Glossary of Green
High Femme
Client: Van der Pop with VICE and Broadly. Art direction and design by Joel Tellier.
With: Victoria Pandeirada.
Room To Grow
Open Session
Glossary of Green
High Femme