VICE APP
Design and creative direction for the VICE mobile app
Apps are on phones and phone screens shatter. As simple as that is, there was something in that look that felt real and very VICE.
I led design, art direction and creative direction on the app: the visual language, the UI system and the launch creative that introduced it.
Design and creative direction for the VICE mobile app
Apps are on phones and phone screens shatter. As simple as that is, there was something in that look that felt real and very VICE.
I led design, art direction and creative direction on the app: the visual language, the UI system and the launch creative that introduced it.
The shattered-glass motif ran from the splash screen through the launch campaign, so the app and its marketing felt like one object.
Client: VICE. Design, art direction and creative direction by Joel Tellier.
Client: VICE. Design, art direction and creative direction by Joel Tellier.