VICE NEWS
Creative direction and design for the news brand
Vice News had to look like news you could trust and still look like VICE. Serious enough for a war zone, sharp enough for a phone screen.
I led creative direction and design on the brand: logo lockups, the typographic system, show packaging and the promo templates the team used every day across broadcast, web and social.
Creative direction and design for the news brand
Vice News had to look like news you could trust and still look like VICE. Serious enough for a war zone, sharp enough for a phone screen.
I led creative direction and design on the brand: logo lockups, the typographic system, show packaging and the promo templates the team used every day across broadcast, web and social.
The system is built to work fast. Breaking news does not wait for a designer, so every piece was built as a template the newsroom could fill without breaking the look.
Client: VICE. Creative direction and design by Joel Tellier.
Client: VICE. Creative direction and design by Joel Tellier.