WEED ADVISOR
A cannabis brand built from scratch
Weed Advisor set out to be the definitive authority on cannabis culture online: strains, reviews, dispensaries and the culture around them. It needed a brand that read as credible, not cartoonish.
I built the identity from zero: name treatment, logo, colour, type and the visual system that carried across web and social.
A cannabis brand built from scratch
Weed Advisor set out to be the definitive authority on cannabis culture online: strains, reviews, dispensaries and the culture around them. It needed a brand that read as credible, not cartoonish.
I built the identity from zero: name treatment, logo, colour, type and the visual system that carried across web and social.
The goal was a guide, not a head shop. Clean type, a confident mark and a palette that could sit next to a wine or travel guide and still feel like it belonged.
Client: Weed Advisor. Brand identity by Joel Tellier.
Client: Weed Advisor. Brand identity by Joel Tellier.