WORKING ART COLLECTIVE
Brand identity, logo system, visual direction
Working Art builds entertainment-driven commerce. Live-selling, social commerce, content from idea to checkout. The team came from film and production, so a stiff corporate mark was never going to fit.
The brief was one word: handmade. Something that looked like a person made it, not a template. I drew the ART lettering by hand in a loose graffiti bubble style, then rebuilt it as clean vectors so it could scale to any size without falling apart. A tight condensed grotesk sits above it for WORKING, with collective tucked underneath. Playful on the bottom, sharp on the top.
The system was built to stretch. Flat one-colour for stamps and small applications, outlined for print and merch, and inflated 3D renders with real highlights and shadow for motion, social and title cards. Same mark, completely different energy depending on where it lands.
Delivered as a full identity package: logo suite, colour palette, type system, usage rules and a branded deck template the team could run themselves.
Brand identity, logo system, visual direction
Working Art builds entertainment-driven commerce. Live-selling, social commerce, content from idea to checkout. The team came from film and production, so a stiff corporate mark was never going to fit.
The brief was one word: handmade. Something that looked like a person made it, not a template. I drew the ART lettering by hand in a loose graffiti bubble style, then rebuilt it as clean vectors so it could scale to any size without falling apart. A tight condensed grotesk sits above it for WORKING, with collective tucked underneath. Playful on the bottom, sharp on the top.
The system was built to stretch. Flat one-colour for stamps and small applications, outlined for print and merch, and inflated 3D renders with real highlights and shadow for motion, social and title cards. Same mark, completely different energy depending on where it lands.
Delivered as a full identity package: logo suite, colour palette, type system, usage rules and a branded deck template the team could run themselves.